OPEL GT CONCEPT

TEASER CAMPAIGN FOR A CONCEPT CAR

In 2016, Opel presented a new concept car. The Opel GT Concept. We created a teaser campaign to generate buzz along the presentation at the Geneva Motor Show. In collaboration with the photographer Robert Grischek, we created a futuristic look for various still images, as well as a TVC, in which the car floats weightless in the air in reference to the old Opel slogan „Nur Fliegen ist schöner.“ („Only flying is more delightful.“).

FROM THE SHOOTING MATERIAL WE CREATED SEVERAL SOCIAL MEDIA POSTS, AS WELL AS A CALENDAR FOR 2017

MAIN ROLE: SENIOR ART DIRECTOR.

AGENCY: SCHOLZ & FRIENDS HAMBURG.